The Color Theory

The Color Theory is an influential fashion column – focusing on a wide range of topics reflecting history and symbolism through pieces of clothing. Dive deep into his commentary about the world of streetwear.

The Color Theory: Luxury Buying and Sneaker Culture

People are willing to spend high money on sneakers for the hype –  the exclusivity consisting of vibrant colors and unbelievable comfort. We can all agree, spending on luxury items (such as exclusive, high-end sneakers) can boost confidence and egos among many people in “sneaker culture”. Nicole Anne Pore of Highlight Story points out four […]

The Color Theory: The 90’s Are Back

Ladies, how many of you are digging through your mom’s closet right now? If not, you definitely should! As some of you may have heard, 90’s fashion has skyrocketed back into the fashion realm in recent memory. Fashion influencers and major celebrities, such as Bella Hadid and Hailey Bieber, are becoming “re-inspired” (as you may […]

The Color Theory: Four Looks

Going into this week, I needed some inspiration. I was looking through some old posts made from previous UB students (which you should definitely check out in the archives page), and I found this article made by recent graduate Benjamin Kahn – who I can say is the “predecessor” of The Color Theory. Ben wrote […]

The Color Theory: Color of Attraction

Love is in the air – well, more like the coronavirus. But as we all know, Valentine’s Day is around the corner. Whether you’re single or in a committed relationship, if you despise intimacy or longing for it, you just can’t seem to hide away from the love. Universally, the color red is commonly associated […]

The Color Theory: Embrace Your Culture for Black History

As we all know, February is Black History Month. With racial injustice being brought to national attention within the past year, this time around feels a lot more important compared to recent years. Said best by N’dea Yancey-Bragg of USA Today, “Black History Month recognizes the contributions African-Americans have made to this country throughout time. […]